IT'S TIME FOR CHANGE

Empowering The Equine Community

HorsePay is giving away €100,000 in free Marketing Consultancy! 

A series giving deserved recognition to the backbone of our Equine Industry.

Giving communities a platform to tell their story and build more support.

- WHY WE DO WHAT WE DO

HorsePay’s goal is to transform how you market and promote your brand

The time for change is here!! 

Through our Marketing and Media Agency we will revolutionize how Equine Businesses and Communities market themselves. We want you to flourish and together, we can make that happen!!

The Grassroots Gazette is here to revolutionise the voice of equine community.

It is a platform to tell your story the way you want to tell it. The Grassroots Gazette is the first digital equine magazine by the people for the people that literally grows from the ground up!!

We wanted to create a platform and media brand that would cover every sod of earth, every blade of grass and every drop of rain across our industry.

- OUR SERVICES -

How we help and the Services We Provide

MEDIA BRANDS

The current and the future of online, is about media brands and content. 

The current and the future of online, is about media brands and content. One of the unique services we only offer at HorsePay, is Building original Media Brands. Our Original Media Brand is The Grassroots Gazette!!

What is an Original Media Brand?

We create a new brand aligned with your current business. A brand that tells stories, and engages the community whilst subliminally selling your core businesses service!!

Its primary focus is to engage, educate, and inform your audience. This is the future of Marketing and Storytelling for Businesses and Communities.

BRAND MANAGEMENT

Brand Management is the process of taking over and managing an equine business or communities brand end-to-end.

Brand Management is the process of taking over and managing an equine business or communities brand end-to-end. We work side by side with our clients to Design Narratives, Build Content, Social Media Posting, Campaigns, Strategies, Advertising and Analytics!! To put it simply, we transform your brand!!

It is the most complete service that HorsePay Offers. It will drive awareness and engagement for your business, it will support lead generation and completely modernise your online presence!

If you’re looking to make a big statement or really transform your brand. This is for you!!

ADVERTISING

Pay to Play is taking place right now across social media. 

Pay to Play is taking place right now across social media. You can have great content and a strong narrative but your business or community needs to be investing into advertising consistently!! Every week, every month and all year!! 

We are specialists in social media advertising at HorsePay. Designing, Building and Launching Campaigns is something we love to do. We do this locally, nationally or internationally. Online Marketing and Advertising has no Limits!!

If you want to build a wider audience, engage current or new clients or really just want to drive lead generation for a service, a product, memberships or events. This is the one for you!!

- ABILITIES

We specialise in building and scaling brands online. It is our passion, and it is what the equine industry nationally needs right now!!

We design scalable brand infrastructure to give your business or community a pathway to grow online!

When we work together, you’ll see our commitment. We give 110% in everything we do and with every brand we work with!!

110% | Building Media Brands​
110% | Designing Narratives and Messaging​
110% | Building Brand Awareness​
110% | Content Marketing​
110% | Lead Generation​

- FEATURED WORK -

Transformative Brands We Are Creating

- OUR ACHIEVEMENTS -

How we are Transforming the Equine Industry!

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INTERVIEWS DONE
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SLOTS BOOKED
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BRANDS LAUNCHED
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- OUR TEAM -

We are here to do one thing and one thing only, change the equine industry forever!

We are the perfect combination of an equestrian visionary and a marketeer with revolutionary ideas. 

We are creating and moulding the future of marketing and media in the equine industry.

Mike

Born and raised with horses and ponies. My degree in Product Design and Technology has given me the tools and purpose to change the equine industry forever. Buying and selling horses and ponies from the age of 12. Hearing about the problems of the equine industry for as long as I can remember and now I’m focused on solving them!! Relentlessly looking for new ways to improve the lives of equines and equestrians. Obsessed with efficiency!

Shane

A CMO with 10 years experience building brands across Ireland, the UK and America. I’m a strategist with a passion for disrupting industries and creating real impactful change. Intrigued by AI, Data and Causation with Correlation. I enjoy working with brands, love building campaigns, revel in launching media series and specialise in Social Media Advertising!!

- OUR BRAND MANAGEMENT PACKAGES -

Which Package are you backing to deliver Success?

photograph by Siobhan English

CRUISING

1000 + VAT per month
  • Branded Visual Templates
  • Narrative Templates
  • Create Copy
  • Shoot 2 Short Videos
  • Posting on Social Media
  • Weekly Ad
img src https://seamusdubhghaill.com/2017/05/31/death-of-arkle-the-greatest-irish-steeplechaser/

ARKLE

2000 + VAT per month
  • Branded Visual Templates
  • Narrative Templates
  • Create Copy
  • Shoot Short Videos Weekly
  • Bi Weekly Interview
  • Pricing table list item
  • Posting on Social Media
  • Pricing table list item
  • 2 Weekly Ads
  • Banner ad on our website
Image Src: https://coolmore.com/stallions/galileo

GALILEO

3500 + VAT per month
  • Branded Visual Templates
  • Narrative Templates
  • Create Copy
  • Shoot Short Videos
  • Posting on Social Media
  • Ads
  • Bi Weekly Interview
  • Posting on Social Media
  • Banner ad on our website
  • An editorial piece (Provided by client)
  • Ad slot in our magazine

- TESTIMONIALS -

Hear from the people we have worked with!!

I have thoroughly enjoyed working with the Horse Pay Team having availed of their equine social media and marketing services.

My role as marketing manager/public relations office within the Irish Horse Centre/MRBG was simplified by Michael and Shane’s energetic and enthusiastic delivery of an end to end social media service for Edition 4 of The Breeders Select Foal Sale Ireland 2021 which has once again delivered new records. I wish them all the luck they deserve as I share their passion for ‘The right way is always the right way’ 👍👊

Patrick Hester 

Director

I’ve been very fortunate to work with Michael and Shane on a couple of projects. 

They’ve  really helped to motivate me with their positive, can do approach.

 It’s great to have someone in the industry with product and marketing knowledge to help point me in the right direction, and look forward to our next follow up.

Chloe Osbourne

 

Would highly recommend horsepay.ie for all your equine advertising and marketing needs from sales to marketing and everything in between.  The team have been crucial  to my start up and have given me so much advice on how to market myself in the best ways possible and all the countless laughs while we’re doing it! 

The after end of project support is second to none and the team are always on hand to support me in my business and also my charity work. Would highly recommend without hesitation

Emma McCauley

Owner

Sparrow Equestrian logo-02

- NEWS AND BLOG -

Latest News FROM HORSEPAY

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Empowering The Equine Community ​

€100,000 GIVEAWAY

HorsePay is giving away €100,000 in Free Marketing Consultancy, Marketing Frameworks and Strategies along with Design Templates to businesses and communities across the Equine Industry in Ireland!!

There is so much potential in the equine industry but best practice approaches to marketing are rarely used and most brands are not telling their story the way they could be!!

This has to evolve, it has to change!! Social media and technology advancing so fast, our industry can not and will not be left behind, if HorsePay has anything to do with it!! Our goal is simple. To give both businesses and communities the infrastructure they need to create real transformational change in how they tell their story, produce their content, map their narrative and launch their ads campaigns.

Empowering The Equine Community ​

HorsePay TV

HorsePay TV gives recognition to the members of our equine community that do valient work without getting the promotion they deserve. We provide the opportunity for members of our community to enlighten us on the good, the bad and the ugly parts of their journey so far, as well as give us teasers for the future. HorsePay TV has opened doors that people never even knew existed!

Why: Create opportunities for members of our equine community. Give the deserved recognition to the backbone of our industry. Communicate thoughts, experiences, and advice to our equine community.

How: The simple art of conversation. We figure out the golden nuggets of information and then amplify their voice.

What: Recording a conversation and sharing it with a global audience

Empowering The Equine Community ​

The Community Series

The purpose of the HorsePay Community Series is to learn more about all the incredible equine communities across Ireland. We interview people or teams from communities on our weekly show and help them to communicate important messages to the wider equine public and to rally support for specific campaigns. We want to help communities nurture relationships online and build bridges with future generations.

We want to be a catalyst for communities getting stronger both online and offline through this media series. We want to learn more about the history of equine communities nationally and understand what their legacy is or will be.

To document, save and pass on the wealth of knowledge that could be lost with each generation

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